Vakka-Suomen Sanomat Expands Anygraaf Installation

VANTAA, FINLAND — July 16, 2008 — Finnish newspaper, Vakka-Suomen Sanomat, which recently completed implementation of Anygraaf's Doris32 editorial system, has decided to expand its use of Anygraaf solutions in advertising and circulation. The new software being implemented will include the AProfit ad management suite and the CProfit sales and distribution system.

These two solutions will join the Doris32 asset management and publishing production system, as well as the Planner edition management and ad layout system already in operation. Pagination for the editorial system is currently utilizing Adobe® InDesign®.

AProfit offers complete functionality for booking, billing and tracking ads. Ad order entry and ad tracking are managed with in a system that integrates with asset management and page and edition planning solutions. AProfit delivers time savings and offers customers greater access with capabilities to book ads, submit material and approve proofs via the Internet.

CProfit is a sales and distribution system which allows publications to administer all subscription, delivery and customer information via one interface. It provides semi-automated customer maintenance and all subscription input is guided by default values that can be tailored for each publication's needs. CProfit integrates with the AProfit ad management suite allowing for sharing and processing of common customer data.

Janne Vuorela, Marketing Manager with Vakka-Suomen Sanomat, pointed out that it was "very easy to continue our cooperation with Anygraaf. Ever since we installed the Doris32 system, we have been very satisfied with all aspects of the product and company."

About Vakka-Suomen Sanomat

Located in Uusikaupunki, Finland, Vakka-Suomen Sanomat is one of the few independent newspapers in Finland. In production since 1950, they have circulation of roughly 10,000 for their thrice-weekly publication.

www.vakka.fi