Ylä-Satakunta Expands Anygraaf Installation
- Finnish newspaper to add sales & distribution system

Finnish newspaper, Ylä-Satakunta, has decided to expand its use of Anygraaf solutions. The publisher will be implementing Anygraaf’s CProfit sales and distribution system early in 2012.

CProfit will join the current installation of the Doris32 asset management and publishing production system, as well as the AProfit ad management suite.

CProfit is a sales and distribution system which allows publications to administer all subscription, delivery and customer information via one interface. It provides semi-automated customer maintenance and all subscription input is guided by default values that can be tailored for each publication’s needs. CProfit integrates with the AProfit ad management suite allowing for sharing and processing of common customer data.

“We have being thinking of moving to Anygraaf´s CProfit for some time now, as we have been satisfied with Doris and AProfit. The time to change was now, as the value added tax that begins in 2012 required a change in our sales and distribution system, as our old system did not support the taxes.”, says the editor and CEO, Veli-Matti Heinisuo.

About Ylä-Satakunta

Ylä-Satakunta is published twice weekly in Western Finland. The circulation is approximately 7200 and covers 86% of the households in the region.