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The choice of the professionals

The versatile software developed by Anygraaf's personnel has altogether over 200 customers in Finland: newspapers varying from small local papers to newspapers with more than one hundred editors, printing offices, news agencies, image agencies and book publishers.

Customer oriented

Anygraaf views clients not as customers, but as partners. We define our success as the sum of our customers’. That’s why we take the time to listen to our customers and work with them to develop the tools they need to effectively meet their needs. We don’t build what we think is the best solution, we build what our customers tell us is the best solution to do their work.

Experience in system development

The team responsible for the development of Anygraaf products offers more than 20 years of experience producing solutions for the publishing industries. Today, more than 15,000 users of Anygraaf’s content and financial management systems are at work meeting their organizations’ publishing needs throughout Europe and North America.

Finnish Media Agency Chooses Anygraaf
– Mixtra installs sales & distribution system

Finnish media agency, Mixtra Oy, has completed implementation of Anygraaf’s CProfit sales and distribution system. CProfit will handle order administration for customers and products, as well as sales, marketing, invoicing and accounting functions. Mixtra is a media agency that offers their customers versatile marketing services. Mixtra executes marketing campaigns from conception to post-campaign analysis.

Mixtra’s CProfit system will provide the ordering, circulation and distribution, invoicing and support operations for Novita magazine’s 35,000 customers. Mixtra provides marketing support for Novita Oy, Finland’s largest manufacturer of craft yarn. The system has also been readied for implementation of new magazine services within CProfit.

CProfit is a sales and distribution system which allows publications to administer all subscription, delivery and customer information via one interface. It provides semi-automated customer maintenance and all subscription input is guided by default values that can be tailored for each publication’s needs.

"We chose the Anygraaf system because the company has extensive experience in the industry and comprehensive references. Getting to know the system proved CProfit to be the best fit for administration of our customer magazines sales, circulation and distribution information as well as support and invoicing. The implementation schedule was tight and staying on schedule is important. Cprofit was implemented on schedule and we began the Novita-club services on time." says Tuija Kivikoski, project manager at Mixtra Oy.

About Mixtra Oy

Mixtra Oy is a media agency that offers a variety of marketing services. They can create an entire marketing strategy or just help implement a single campaign. Their clientele includes both Finnish and international medium-sized companies, which are assisted with various steps of marketing – planning, coordination, production and production management.

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