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Anygraaf

Die Wahl der Profis

Das vielseitige, von Anygraaf-Mitarbeitern entwickelte System hat insgesamt mehr als 400 Kunden allein in Finnland: von kleinen lokalen Zeitungsredaktionen bis hin zu Tageszeitungen mit mehr als hundert Redakteuren, sowie Druckereien, Nachrichtenagenturen, Bildagenturen und Buchverlagen

Kundenorientiert

Anygraaf betrachtet seine Auftraggeber nicht als Kunden, sondern als Partner. Wir definieren unseren Erfolg an der Anzahl unserer Auftraggeber. Wir nehmen uns die Zeit unseren Kunden zuzuhören und arbeiten mit ihnen gemeinsam daran Werkzeuge zu entwickeln, die effektiv ihren Anforderungen entsprechen. Wir erstellen nicht das, was wir für die beste Lösung erachten, sondern wir programmieren das, was unsere Kunden als beste Lösung benötigen, um ihre Arbeit optimal ausführen zu können.

Erfahrung in der Systementwicklung

Das Team, das für die Entwicklung der Anygraaf-Produkte verantwortlich ist, verfügt über mehr als 15 Jahre an Erfahrung in der Entwicklung von Lösungen für das Verlagswesen und gründete Anygraaf Oy im Jahr 1996. Heute sind über 15.000 Lizenzen der Produkte von Anygraaf in Betrieb, die ihren Nutzern dabei helfen, ihr Assetmanagement mit den redaktionellen Ansprüchen zu vereinen; und dies sowohl in Finnland, als auch in Schweden, Norwegen, den Niederlanden, Deutschland, Österreich, der Schweiz und den Vereinigten Staaten.

Lehtiyhtymä introduced Anygraaf's content and design control system in three newspapers in three months

Suomen Lehtiyhtymä has introduced the Anygraaf-developed content and design control process in Helsingin Uutiset, Länsiväylä and Vantaan Sanomat, the three newspapers it publishes in the Helsinki region. The project, which includes the planning software 'Job' and the workshift system 'Shift', both also developed by Anygraaf, was carried out in three months.

- The project involving the introduction of the content and design control system has gone exactly according to plan. The functioning of the system will, however, only become clear when all newspapers of Lehtiyhtymä have harmonised their production processes. Then we can start using the same content in all publications and edit it flexibly in accordance with the needs of individual papers, explains A.-P. Pietilä, managing director of Lehtiyhtymä's city newspapers business unit.

- Lehtiyhtymä publishes a total of 23 newspapers, many of which have district editions. Each week, a substantial number of pages is produced and, as the final number of pages only becomes clear in the morning of the layout day, content management is a demanding task. We want to plan our contents better than before, distribute the editorial tasks more fairly and make sure that the contents are as highly processed as possible before the technical layout process. With a system allowing a new approach to the design of page geometry we also want to influence such appearance-related factors as the length of the stories and the publication of information boxes. At the same time, we also modulate the advertisement sizes and space reservations for stories so that we can ensure quick and flexible page production, says Pietilä.

Lehtiyhtymä started its project with the large-circulation city newspapers in the Helsinki region, which are published twice each week. Helsingin Uutiset is published in four district editions, which in turn have three smaller editions. Länsiväylä and Vantaan Sanomat are both published in two district editions. The number of pages edited each week is well above 200.

- Next autumn, we are planning to expand the content and design control system to Turkulainen, Tamperelainen, Seinäjoen Sanomat, Jyväskylän kaupunkilehti, Kuopion kaupunkilehti, Lappeenrannan Uutiset and Imatralainen.

Seven newspapers at the same central desk

According to news chief Silja Tenhunen, who is responsible for the practical guidance and training provided as part of the project, the operating environment and production process of city newspapers posed their own challenges to the introduction of the content and design control.

- A city newspaper has a different structure than a subscribed newspaper. Editorial material accounts for between 40 and 60 per cent of the content and the number of pages varies between 10 and 36. The production process is also efficient and flexible: The number of pages is only finalised in the afternoon of the layout day.

- Besides, we work on seven, and not three, newspapers at a single central desk. Helsingin Uutiset is published in four and Vantaan Sanomat in two district editions. Länsiväylä is published in a single edition. All editions also have regular pages devoted to different districts. For example, the southern edition of Helsingin Uutiset contains pages covering the districts of Töölö, Kallio and the Helsinki city centre. For this reason, during the week in which the Anygraaf-developed system was introduced, the number of pages printed out for the newspapers was 114 on Monday and 232 on Thursday. About 80 per cent of our pages are made using the content and design control.

Because the content and design control is specifically based on the planning of the content, the use of space and the external appearance of the newspaper, the working practices and the closely connected design of templates must be on a totally different basis than in daily newspapers, explains Tenhunen.

- Instead of constructing pages and sections, we started to build a concept in which the editorial and advertisement space can be modulated so that they and the layout methods usable for the same space can still be flexibly adjusted on the layout day, depending on the number of pages and the advertisement percentage. This at the time when journalistic content is planned and produced on a much longer-term basis.

How smoothly has the introduction of the content and design control, Job and Shift proceeded in Lehtiyhtymä?

- Until now, the content and design control, Job and Shift have mainly been used by daily newspapers. However, it has already become evident that the tools also have development potential in our company. They can be tailored to meet the needs of publishers with a small editorial staff but a large number of pages and small but efficient central desks.

- The traditional layout stage, which is the final phase of the newspaper production process, has already become quicker. This is particularly evident in Helsingin Uutiset, where four different papers with different layouts and often also with different number of pages are produced simultaneously for different parts of the city. Already the four district editions are produced almost as quickly as one edition before the introduction of the new layout system.

What are the benefits that the content and design control will bring to you?

- The new system will make the layout process quicker but the greatest benefits will result from the planning process and a clearer appearance. Material can easily be transferred to the next issue or between different issues as it has been modulated for different article geometries and not only for page geometries that always require a standard-size space, not to mention an advertisement-free page.

- This also helps to coordinate the making of the newspaper according to the number of staff available and the planned special products, such as themes or pages devoted to different districts. This is extremely important for city and local newspapers. At group level, the content and design control will eventually also make it easier to produce joint material such as special pages and to exchange pages.

- Furthermore, a working method seen as an editorial tool can be developed into an instrument that helps to boost sales. When the spaces of the newspaper are jointly planned for several weeks ahead, everybody will benefit from the situation. Ultimately, the readers and the advertisers will be the biggest beneficiaries.

How has the new working method been received by its users?

- The reception has been encouraging. Both the sales and the production have supported the editorial staff in the changeover process. The editorial staff has quickly learned the working method in which the stories are already finalised when they are written. This is promising for the development of the content and design control and particularly for the development of the local content in the newspapers. The hard work starts now. After all it is no use introducing technology for the technology's sake. A technology will only become a step forward when the users embrace it and use and develop it and make use of every moment that they can as a result spend on planning, production of ideas and finalising, concludes Silja Tenhunen.

Helsingin Uutiset

with a circulation of 230,000, is published in four district editions in Helsinki.

Länsiväylä

with a circulation of 119,000, is published in two district editions in Espoo, Kauniainen and Kirkkonummi.

Vantaan Sanomat

with a circulation of 89,600, is published in two district editions in Vantaa

For more information, please contact

Managing director, editor-in-chief A.-P. Pietilä, Suomen Lehtiyhtymä, tel. +358 (0)20 770 3373, a-p.pietila[at]lehtiyhtyma.fi

System expert Svante Ahlroth, Anygraaf, tel. +358 (0)40 514 6866, svante.ahlroth[at]anygraaf.fi


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