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The choice of the professionals

The versatile software developed by Anygraaf's personnel has altogether over 200 customers in Finland: newspapers varying from small local papers to newspapers with more than one hundred editors, printing offices, news agencies, image agencies and book publishers.

Customer oriented

Anygraaf views clients not as customers, but as partners. We define our success as the sum of our customers’. That’s why we take the time to listen to our customers and work with them to develop the tools they need to effectively meet their needs. We don’t build what we think is the best solution, we build what our customers tell us is the best solution to do their work.

Experience in system development

The team responsible for the development of Anygraaf products offers more than 20 years of experience producing solutions for the publishing industries. Today, more than 15,000 users of Anygraaf’s content and financial management systems are at work meeting their organizations’ publishing needs throughout Europe and North America.

Dutch publisher selects ad systems by Anygraaf and Penthion

Dutch magazine publisher, New Skool Media, has selected Anygraaf’s multi-channel AProfit ad management system to serve the multi-channel advertising needs of 19 recently acquired titles. The AProfit eSales web portal and AdPortal traffic management system developed by Anygraaf partner, Penthion Media Technologies, will also be installed.

Implementation is expected to be completed in August.

AProfit offers complete functionality for ad booking, billing and production tracking for both print and digital media channels within one system. This creates a highly efficient method for managing in one system all advertising for both print and online publications. Additionally AProfit provides support for scheduling and tracking special magazine features such as giveaways and inserts.

Additionally, New Skool Media will also implement AProfit eSales, a web portal extension of the booking system providing sales reps complete mobile access to CRM tools. Designed in partnership between Penthion and Anygraaf, the eSales portal allows Sales reps to plan insertion orders and review up-to-date advertiser and performance data in a browser or tablet.

Penthion’s AdPortal for remote ad traffic management will also be implemented to handle customer material submission. When Connected to AProfit, booking data is forwarded to the AdPortal giving advertisers a browser-based site through which they can upload files and monitor the status of the material submissions for their print and digital insertions. AdPortal will also manage copy chase procedures and deadline management, sending out emails to advertisers prompting for file submission and providing warnings of approaching and missed deadlines.

About New Skool Media

New Skool Media was founded by Cor Jan Willig and Rob Koghee in early June 2014 to purchase several titles from Dutch magazine group Sanoma Media Netherlands B.V. The titles include Home and Garden, Seasons, Knipmode, Knippie, MOTO73, MOTOR, Formule1, Truckstar, Babygids, Roots, delicious., Vorsten, KIJK, Know How, ZIN, Fiets, FietsActief, Procycling and Zeilen.

About Penthion Media Technologies

Penthion Media Technologies is located in Assen, Netherlands and provides sales, service and support of all Anygraaf products to the Benelux region of Europe. Penthion also develops its own line of advertising publishing tools including the PublishInn portal suite, which includes the BonDeals mobile coupon system, Media ToolBox automated ad building portal and several online classified products as well.

About Anygraaf

For nearly twenty years, Anygraaf has been developing content management, advertising and circulation systems for the publishing industries. Headquartered in Helsinki, Finland, Anygraaf maintains additional offices in Sweden and the United States and is also represented in markets throughout Europe and the Caribbean through its network of resale partners.

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