Lääkäriele­hti has in­tro­duced a new de­liv­ery sys­tem, Neo by Any­graaf and it is in­tend­ed for the de­sign, pro­duc­tion and pub­li­ca­tion of con­tent us­ing its new, brows­er-based user in­ter­face eNeo.

The goal of switch­ing to eNeo is to stream­line the mag­a­zine's work­flow while sup­port­ing the ed­i­to­r­i­al work for mul­ti­ple dig­i­tal chan­nels as well.

­­"The process of Lääkärile­hti is very unique in the Finnish mag­a­zine field, be­cause it is a spe­cial med­ical mag­a­zine, a sci­ence pub­li­ca­tion. How­ev­er, it has been pos­si­ble to im­ple­ment this mod­el with Neo's struc­tures and ex­ist­ing com­po­nents. The project is de­mand­ing, but ed­u­ca­tion­al at the same time. The brows­er-based use of eNeo sup­ports the new op­er­at­ing mod­el cho­sen by the mag­a­zine, where the web is ahead in all con­tent pro­duc­tion." stat­ed Any­graaf's project man­ag­er Jyri Van­ni­nen.

"Read­ers will see an even bet­ter Lääkärile­hti in the fu­ture, both on­line and in print."

With the re­form, Lääkäriele­hti is aim­ing for even more ver­sa­tile ways to of­fer jour­nal­is­tic con­tent to read­ers. With the change of the de­liv­ery sys­tem, the web­site and the print­ed mag­a­zine will al­so be up­dat­ed.

" I be­lieve that read­ers will see an even bet­ter Lääkärile­hti both on­line and in print in the fu­ture." says Tuo­mas Kerä­nen, Lääkärile­hti's ed­i­to­r­i­al man­ag­er.

The doc­tor's jour­nal ap­pears in print 26 times a year. The mag­a­zine has a print run of 31,500 copies. New con­tent is pub­lished on­line dai­ly. In ad­di­tion, the mag­a­zine pub­lish­es, among oth­er things, a newslet­ter that ap­pears three times a week. The newslet­ter is pub­lished on Mon­days, Wednes­days and Fri­days.

Lääkäriele­hti is a sci­en­tif­ic pub­li­ca­tion in­tend­ed for doc­tors and med­ical stu­dents and a mem­ber mag­a­zine of the Lääkärili­ito. More than 90 per­cent of doc­tors liv­ing in Fin­land be­long to the as­so­ci­a­tion. The mag­a­zine sup­ports the doc­tor's pro­fes­sion­al ex­per­tise and col­le­gial­i­ty. The con­tent fo­cus­es on fac­tu­al jour­nal­ism and peer-re­viewed sci­en­tif­ic ar­ti­cles. In ad­di­tion to doc­tors and med­ical stu­dents, the mag­a­zine's read­ers in­clude the staff of phar­ma­cies and com­pa­nies op­er­at­ing in the health­care sec­tor, as well as oth­er health­care and phar­ma­ceu­ti­cal pro­fes­sion­als. In ad­di­tion, the mag­a­zine is or­dered by health­care ad­min­is­tra­tions and li­braries. Read al­so: Län­nen Me­dia, which switched to eNeo, changed the pub­lish­ing method of its sto­ries

"Be­fore we thought in terms of print, now we go on­line first"

More in­for­ma­tion:

• project man­ag­er Jyri Van­ni­nen, Any­graaf, jyri.van­ni­nen(at)any­graaf.fi, tel. 0500 422 342

• ed­i­to­r­i­al man­ag­er Tuo­mas Kerä­nen, Lääkäriele­hti, tuo­mas.ker­a­nen(at)laakar­ile­hti.fi